My name is John Cant. I work with start-up businesses to help them gain traction during their start-up phase.

This usually involves solving problems like:

1. Who are our customers going to be?
2. What are we going to offer customers?
3. Why should customers care about us?
4. Where are we going to get customers from?
5. How are we going to make a profit?

My role is rather varied and involves:

• writing copy
• making websites
• creating email campaigns
• creating marketing campaigns
• advising on software and tools to use
• getting customers on-boarded smoothly
• taking care of customer satisfaction/support
• interviewing potential customers to find out their problems
• 1,000 other things early stage businesses need to find answers to in order to succeed.