Select Page

My name is John Cant. I work with software start-up businesses to help them gain traction during their start-up phase.

This usually involves solving problems like:

  1. Who are our customers going to be?
  2. What are we going to offer customers?
  3. Why should customers care about us?
  4. Where are we going to get customers from?
  5. How are we going to make a profit?

My role is rather varied and involves:

  • writing copy
  • making websites
  • creating email campaigns
  • creating marketing campaigns
  • advising on software and tools to use
  • getting customers on-boarded smoothly
  • taking care of customer satisfaction/support
  • interviewing potential customers to find out their problems
  • 1,000 other things early stage businesses need to find answers to in order to succeed.

Current Projects. . .


Hubscope is a visualisation application used by IT project teams for showing how stakeholders, requirements, services & technology connect.

I'm In

I’m In is an online and mobile RSVP tool. – It makes organising groups painless and easy for both event organisers and attendees.

AutoTag for Shopify

Auto Tag enables Shopify customers to choose a delivery date on their cart page and then automatically tags orders with this date and day of the week

FBA Amazon Japan

FBA Japan is a service to help businesses succeed in selling on Amazon in Japan. We provide listings, translation and customer support services.

About LearnFaster. . .

LearnFaster refers to a quote from Eric Ries in his book The Lean Start-Up, where he says, “The only way to win is to learn faster than anyone else.”
The Lean Start-Up is a fantastic book. You can learn more about the methodology of it here.